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Last updated: December 01, 2024


Discover Asti's Christmas events with our complete guide to festivities. For residents and visitors alike, we offer an overview of the holiday celebrations that bring life to the historic center and city districts.

Piazza San Secondo hosts the traditional Christmas market, while Corso Alfieri shines with characteristic Piedmontese decorations. The medieval historic center provides a backdrop for artisanal stalls, food stands, and live performances, extending to the majestic Cathedral of Santa Maria Assunta. In the surrounding streets, historic shops and boutiques display their Christmas-themed windows.

Contact information and details below.



Asti Holiday Markets and Shopping


What to Expect:

Santa's House and Christmas Market with handmade crafts and local products.

Description:

The Magical Christmas Village is a widespread event in the Langhe, Monferrato, and Roero areas, where you can experience the most authentic Christmas atmosphere. From November 16th to December 22nd, Asti, Govone, and San Damiano d'Asti come together to offer markets, shows, and a living nativity scene.

Where: Asti | More Info: Magical Christmas Village

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What to Expect:

The only Christmas market in Italy to enter the Top Ten of the best markets in Europe.

Description:

The Asti Christmas Market is a unique event held in the historic Piazza Alfieri, featuring 130 wooden houses with artisanal products, food, and street food. The event is open every weekend in November and from Thursday to Sunday in December, from 10:00 AM to 8:00 PM.

Where: Asti | More Info: Asti Christmas Market

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What to Expect:

Santa Claus House with live musical performance.

Description:

The Christmas Market in Govone transforms the town into a festive village, featuring shows, animations, and exhibits that enchant families and couples. The House of Santa Claus, with its live musical, is a fairy-tale journey through illuminated cottages and holiday music.

Where: Govone | More Info: Govone Christmas Market

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Asti Holiday Shows and Entertainment


What to Expect:

An itinerant path with Christmas music and unexpected surprises.

Description:

The House of Santa Claus is an itinerant path that through the corridors of Santa's House, reveals the secrets of Christmas. Inside the House, after a fairy-tale path through illuminated cottages, Christmas music and unexpected surprises, one meets Santa Claus to tell him your wishes and immortalize the moment in an unforgettable photo.

Where: Govone | More Info: Santa's House

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What to Expect:

Immersive light and music displays in the town hall and cathedral square.

Description:

The city of Alba and Borgo San Lorenzo present the 16th edition of the Notti della Natività, with Christmas atmospheres evoked while walking through the historic central shopping streets.

Where: Alba | More Info: Alba Christmas Market

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Asti Other Holiday Activities


What to Expect:

Historical reenactment of the nativity with hundreds of actors in period costumes.

Description:

The Living Nativity of San Damiano is a historical event that reenacts the nativity with scenes of ancient crafts and traditions. Visitors can encounter carpenters, blacksmiths, fishermen, washerwomen, spinners, shepherds with their flocks, bakers, censors, centurions, and priests in various settings.

Where: San Damiano d'Asti | More Info: Living Nativity of San Damiano

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What to Expect:

Historical reenactment of ancient crafts and traditional characters in the historic center of San Damiano d'Asti.

Description:

The Presepe vivente in San Damiano d'Asti is a historical event that reenacts the nativity with scenes of ancient crafts and traditional characters. Along the streets of the historic center, one can encounter carpenters, blacksmiths, fishermen, washerwomen, spinners, shepherds with their flocks, bakers, censors, centurions, and priests. The representation also includes the minting of the presepe vivente coin and the creation of a personalized parchment in memory of Caesar Augustus's census.

Where: San Damiano d'Asti | More Info: Nativity Scene

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