East Hampton Williamsburg Christmas Parade
Spectators gather along the streets to watch a vibrant procession of community floats, walking groups, and marching bands celebrating the spirit of the season. Floats highlight historical moments with holiday lights and decor inspired by the 'Twinkle Through Time' theme. The festive celebration also features a grand finale escort for Santa.
What to Expect
Annual community holiday parade bringing festive floats together since 1953.
Event Details
Ages
All ages
Timed Entry
No
Organizer
Greater Williamsburg Chamber of Commerce
Local Insight & Ratings
Family Friendly
Best For
Families and community parade fans
Vibe
Festive and community-focused
Energy Level
Moderate
Budget
Free
Photo Friendly
High
Weather Sensitivity
High
Location
Know Before You Go
- Tickets: Free community event for attendees. Parade-unit participation fees are $175 for businesses, $125 for non-profits, and $100 for walker-only groups.
- Hours: 5 PM.
Tips & Advice
- Pick your viewing spot along the route, which runs from Richmond Rd at Brooks St along Duke of Gloucester, Henry and Francis Streets to Nassau St.
- Dress warmly for standing outdoors along the parade route on an early December evening, especially if you plan to stay for Santa’s grand finale.
- If your family is coming from out of town, look up member accommodations in the Greater Williamsburg Chamber of Commerce directory.
- If you’re entering a float, have your insurance, waiver and a defined theme ready, because incomplete or “TBD” applications won’t be reviewed.
- Keep your entry festive: signs can show only your name, title and organization, and political or advocacy messages aren’t allowed.
Special Events & Promotions
- This year’s theme is “Twinkle Through Time,” with floats recreating historical moments in holiday lights and décor.
Quick Actions
Frequently Asked Questions
What is this year’s theme?
“Twinkle Through Time.” Floats recreate historical moments with a holiday glow, from a Victorian winter wonderland to a roaring 20s holiday gala or a moon-landing celebration.
What is the parade route?
It’s the same route as past years. It starts at Richmond Rd at Brooks St, turns left on Duke of Gloucester St, right on Henry St, left on Francis St, and ends at Nassau St.
How can my group be in the parade?
Send in an application with a defined theme concept, a Form 2 participation waiver, proof of liability insurance, and vehicle insurance for motorized units. A participation fee is due after approval, and every unit must attend a safety meeting, offered in person or virtually.
Can marching bands apply?
Yes. Marching bands that play music can apply early by contacting Lauren Moore at the Greater Williamsburg Chamber of Commerce.
Where can out-of-town visitors stay?
The Greater Williamsburg Chamber of Commerce directory lists member accommodations for families coming in for the parade.
More Christmas Events Near Williamsburg
More Christmas Events near Newport News
Always check the official website for the most current information.
We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly. Christmas Events Near Me is an independent guide and isn't affiliated with the events we list.