Santaland
Santaland offers an immersive holiday experience featuring larger-than-life displays and festive scenes. Families can meet Santa Claus and encounter classic holiday characters like Mrs. Claus, elves, Olaf, and Frosty the Snowman.
What to Expect
Immersive holiday displays and Santa visits at Watertown Mall.
Event Details
Ages
All ages
Timed Entry
No
Organizer
Watertown Area Chamber of Commerce
Food & Drink
On some sponsor spotlight days, treat tables may offer hot chocolate, cookies, and reindeer mix.
Local Insight & Ratings
Family Friendly
Best For
Families with young children
Vibe
Immersive and festive
Energy Level
Low
Budget
Free
Photo Friendly
High
Weather Sensitivity
None
Location
Know Before You Go
- Tickets: Free to the public; donations accepted.
- Hours: Fri 4:00–7:00pm; Sat 10:00am–4:00pm; Sun 12:00–3:00pm.
Tips & Advice
- Santaland is free, but donations help keep the tradition going, so consider bringing something to give during your visit.
- Look for Santaland in its new home, the former Maurices space on the West end of the Watertown Mall.
- Allow time for more than a quick photo with Santa, since the expanded space adds new features and larger-than-life displays.
- Volunteer as a costumed character or one of Santa's helpers, which is a good fit for service clubs and student volunteer hours.
- Local businesses wanting a Spotlight Experience day should reserve early, since dates are first come, first served and fill quickly.
Special Events & Promotions
- New this year: an expanded space with new features and larger-than-life displays
- On Spotlight Experience days, local businesses may host letters to Santa, a treat table with hot chocolate and cookies, or a giveaway
Quick Actions
Frequently Asked Questions
Is it more than a photo with Santa?
Yes. Santaland is an immersive experience for families, with festive scenes and larger-than-life displays as well as a visit with Santa.
What's new this year?
Santaland has moved to a bigger space on the West end of the Watertown Mall, in the former Maurices location. The extra room means new features and larger-than-life displays.
How can I volunteer?
You can volunteer in costume as Mrs. Claus, an elf, the Grinch, Olaf, Bumble the Abominable Snowman or Frosty. Without a costume, you can join the Welcome Party or be one of Santa's Helpers, who help with gifts, photos and lines. It counts toward student volunteer hours.
How can a local business take part?
Businesses can reserve a Santaland Spotlight Experience day with a booth at the entrance and staff in festive costumes. Optional add-ons include helping kids write letters to Santa, a treat table or a giveaway. Dates are first come, first served.
More Christmas Events near Brookings
Always check the official website for the most current information.
We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly. Christmas Events Near Me is an independent guide and isn't affiliated with the events we list.