Illustration of a christmas market scene (SJMADE Holiday Fair)
Christmas Markets

SJMADE Holiday Fair

Visitors can browse an indoor marketplace featuring more than 350 makers, artists, illustrators, crafters, and creative small businesses. The fair offers a diverse selection of handcrafted goods alongside vendors selling baked items, desserts, and packaged snacks. Venue concession stands are also open with sandwiches, salads, snacks, and non-alcoholic beverages.

What to Expect

The Bay Area's largest winter holiday craft fair with over 350 makers.

Event Details

Ages

All ages

Timed Entry

No

Organizer

San José Made

Food & Drink

Event vendors offer baked goods, desserts, packaged food and snacks for off-premises consumption; venue concessions serve sandwiches, salads, snacks and non-alcoholic beverages.

Local Insight & Ratings

Family Friendly

🎄 🎄 🎄 ⚪ ⚪ (3/5)

Best For

Holiday gift shoppers and craft lovers

Vibe

Festive and bustling

Energy Level

Moderate

Budget

Free

Photo Friendly

Moderate

Weather Sensitivity

None

Location

Santa Clara Convention Center
5001 Great America Pkwy, Santa Clara, CA 95054
Santa Clara, CA
95054

Know Before You Go

  • Tickets: Free admission for attendees.
  • Hours: 11 AM–6 PM both days.
  • Parking: Free on-site parking is available at the Santa Clara Convention Center Parking Lot and its Secondary Parking Lot on Tasman Drive. Free parking is also available in the Tasman Parking Garage next door. If those lots are full, nearby options may be closed or paid. Accessibility parking and the drop-off zone are by the front entrance. Avoid spaces marked for Hyatt Hotel Valet Parking; vehicles parked there will be towed. Permit-only entrances do not provide access to the lot.
  • Accessibility: Accessible parking is located by the front entrance drop-off zone, and visitors with accessibility needs may go directly to the front entrance even if there is a line.
  • Pets: Only service animals are allowed inside; non-service animals may be required to leave.

Tips & Advice

  • Bring an empty canteen to refill at the water fountains, since it's the only outside drink container allowed in.
  • Avoid the Hyatt valet spots on the ground level of the parking structure, because cars parked there get towed.
  • If you hit a PERMIT ONLY entrance at the parking tower, keep circling the lot until you reach the main entrance.
  • Take VTA Light Rail to Great America Station across the street if you'd rather skip the parking lots altogether.
  • Save the baked goods and snacks you buy from vendors for later, because venue rules say they must be eaten off the premises.

Special Events & Promotions

  • The fair takes place on Black Friday and Small Business Saturday.

Quick Actions

Frequently Asked Questions

Can I bring my own food or drinks?

No outside food or drinks are allowed except empty canteens. Water fountains are spread throughout the event.

Is there food at the fair?

The venue's concession areas sell sandwiches, salads, snacks and non-alcoholic drinks. Vendors sell desserts, baked goods and packaged snacks, but those must be eaten off the premises.

Where should I park?

Free parking is in the Santa Clara Convention Center lot, its Secondary Lot on Tasman Drive, and the Tasman Parking Garage next door. If those fill up, nearby lots may be closed or paid.

Can I get there by transit?

Yes. VTA Light Rail's Great America Station is across the street from the convention center.

Can I still apply to be a vendor?

No. All vendor spaces are sold out and the waitlist is full. Applications for next year's fair open in December, and booth spaces are sold only through sanjosemade.com.

Tags

holiday marketChristmas markethandmade craftsartisanal productslocal artisansunique giftsholiday shoppingfamily friendlyfestive foodcommunity celebration

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Always check the official website for the most current information.

We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly. Christmas Events Near Me is an independent guide and isn't affiliated with the events we list.

Contributors & Updates

Last Updated: Oct 21, 2026
Original Submitter: Sep 17, 2025 The Christmas Events Near Me editorial team