Macy's Santaland
Visitors journey through redesigned holiday environments that magically transport them from Herald Square to the North Pole to meet Santa Claus. Guests experience an immersive holiday setting, with VIP bookings featuring a personalized visit and story reading. Professional commemorative photo packages are available to capture memories following each visit.
What to Expect
Immersive holiday journey from Herald Square to the North Pole.
Event Details
Ages
All ages
Neighborhood
Herald Square
Timed Entry
Yes
Organizer
Macy's
Local Insight & Ratings
Family Friendly
Best For
Families with young children
Vibe
Immersive and festive
Energy Level
Moderate
Photo Friendly
High
Weather Sensitivity
None
Location
Know Before You Go
- Tickets: General reservations are free. Limited VIP tickets cost $250 per group of up to 8 guests and include first-choice scheduling before general reservations open, expedited entry, an extended personalized visit with Santa and a holiday story, a Billie Brightpaw plush bear, and a complimentary photo package with 8 prints and all digital images. Photos after the visit are available for purchase; packages start at $44.99.
- Accessibility: Sensory-friendly days and times are planned, and service animals are permitted to accompany visitors.
- Pets: Pets are not permitted. Service animals are welcome with their handlers and should remain near the person they assist; Santa cannot hold any animal.
Tips & Advice
- Book your free general reservation early: bookings open Nov 20, a new day opens each day, and you can reserve up to 7 days ahead.
- Check in at your reserved time, then browse the store while the Virtual Queue holds your place in line for Santaland.
- Go up to Floor 8 for Santaland, and use the accessible restrooms and baby-changing stations on the Lower Level or Floor 2 before your visit.
- Buy VIP tickets when they go on sale Oct 22 if your group of up to 8 wants first-choice scheduling and skips the line.
- While you wait, explore the Holiday Square market on the Lower Level or Holiday Lane on Floor 9.
Special Events & Promotions
- New for 2026: a fully reimagined Santaland with a new journey from Herald Square to the North Pole.
- New Virtual Queue: check in at your reserved time and explore the store instead of standing in line.
- Limited VIP tickets go on sale Oct 22. They cover groups of up to 8 and include expedited entry, an extended visit with a story from Santa, a plush bear and a photo package.
- Sensory-friendly days and times are planned for the season.
Quick Actions
Frequently Asked Questions
Do I need a reservation?
Yes, reservations are required. General reservations are free, open on Nov 20, and can be booked up to 7 days ahead. Your time slot is when you join the line to enter. Walk-ups are taken when possible, but there's no guarantee.
What do VIP tickets include?
Limited VIP tickets cover a group of up to 8. You get first-choice scheduling before general reservations open and expedited entry. The extended, personalized visit with Santa includes a holiday story he reads. You also get a Billie Brightpaw plush bear and a photo package with 8 prints and all the digital images.
How do we get photos with Santa?
Photo packages are for sale after your visit.
What's new this year?
Santaland has been completely reimagined, with a new journey to meet Santa and redesigned holiday spaces. There's also a new Virtual Queue with no physical lines. Check in at your reserved time and enjoy the store while you wait.
Can I bring my dog?
No, pets aren't allowed. Service animals are welcome but should stay close to their handler, and Santa can't hold any animal.
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Always check the official website for the most current information.
We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly.