New Braunfels Christmas Events & Things to Do 2025
Your complete guide to the best christmas events in New Braunfels and surrounding areas
New Braunfels celebrates the Christmas season with small-town charm around historic downtown and Landa Park, offering seasonal activities and festive events rooted in German-Texan traditions. Enjoy Santa's Ranch for classic family photos, wander the New Braunfels Weihnachtsmarkt for crafts and treats, or catch Michael Martin Murphey's Cowboy Christmas for unique holiday music. With illuminated riverfronts, holiday markets, and welcoming Santa visits, New Braunfels provides plenty of things to do and winter festivities that celebrate the festive season with local flavor.
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Christmas Lights
25 eventsMile-long drive-through light display with animated scenes.
Christmas Markets
22 eventsMulti-day holiday celebration with parade, market, and fun run
Christmas Shows
10 eventsChristmas performance by award-winning The Isaacs
Other Christmas Activities
24 eventsTheme park transformed for the holidays with rides and fireworks.
Editor's Picks (6)
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Santa's Ranch
Mile-long drive-through light display with animated scenes.
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Seguin Holiday Stroll
(Seguin)
Multi-day holiday celebration with parade, market, and fun run
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River of Lights
(San Antonio)
Winter wonderland with real snow and Santa.
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Mozart's 2025 Lake Austin Festival of Lights
(Austin)
Millions of lights synchronized to music with aerial LED stunts.
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Holiday Lights on the San Antonio River Walk
(San Antonio)
Over 100,000 lights illuminating the River Walk
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Ford Holiday River Parade
(San Antonio)
Illuminated floats themed around iconic holiday movies on the River Walk.
This Week / Coming Up (6)
Christmas Parties Near New Braunfels
Festive dining experiences, holiday parties, and Christmas-themed food and drink events in New Braunfels.
Pflugerville Holiday Luncheon and Awards Ceremony
Annual holiday awards ceremony and networking luncheon
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New Braunfels Christmas FAQ
The Downtown Lighting & Santa's Arrival event is one of the biggest annual Christmas celebrations, marking the start of the holiday season with a festive light switch-on and Santa’s visit. Additionally, Santa's Ranch drive-through light display is a major seasonal attraction.
New Braunfels blends its German heritage with Texas charm in holiday traditions, including festive markets and community events downtown. The city’s annual lighting ceremonies and drive-through light displays like Santa's Ranch also create a distinctive local holiday atmosphere.
Neighborhoods near downtown New Braunfels and areas close to Santa's Ranch are known for their impressive holiday light displays. These community-driven decorations offer a warm and inviting experience for visitors exploring on foot or by car.
Christmas markets and local artisan vendors are often found in downtown New Braunfels venues and community centers. Seasonal craft fairs and holiday markets also pop up near the city, providing opportunities to shop local and enjoy festive food and drink.
Free activities include visiting the Downtown Lighting event, exploring neighborhood light displays, and attending local holiday markets with no admission fee. These options offer festive fun without a significant cost.
Families will enjoy the drive-through lights at Santa's Ranch, where kids can see animated displays from the car. Downtown events with Santa visits, holiday markets with crafts, and walkable light trails also provide engaging experiences for children.