Artistic rendering – Event may differ
Montepulciano Christmas Market and Santa's Castle
Experience the magic of Montepulciano's Christmas Market, the largest in Central Italy, featuring 70 wooden stalls and the enchanting Castello di Babbo Natale. Families can meet Santa, enjoy festive activities, and explore artisan crafts and local delicacies. Don't miss the 'Christmas Terrace' for wine tasting with stunning views.
What to Expect
Largest Christmas market in Central Italy with Santa's Castle.
Know Before You Go
- Tickets: $$ – Get tickets
- Parking: Camper parking available at Piazzale dello Sterro – 53045 Montepulciano (SI).
- Pets: No pets allowed
Other Christmas Events Near Montepulciano
Local Insight & Ratings
Family Friendly
Best For
Families, couples, christmas shoppers
Vibe
Festive, magical, traditional, charming
Energy Level
Moderate
Budget
$$
Photo Friendly
Weather Sensitivity
Moderate
Special Events & Promotions
- New Year's Eve party with live music and DJ
- Guided wine tastings of Vino Nobile di Montepulciano
- Special events and weekend activities throughout the season
Latest Videos
Location
Event Details
Duration
Daily from 10:30 AM to 7:30 PM
Ages
All ages
Neighborhood
Centro Storico
Timed Entry
Yes
Organizer
mercatini-natale.com
Food & Drink
Street food with sweet and savory specialties available, wine tasting of Vino Nobile di Montepulciano.
Quick Actions
Tips & Advice
- Purchase tickets for Santa's Castle online in advance, especially for weekends and peak dates, to secure your preferred entry time.
- Consider visiting on a weekday to avoid the largest crowds, allowing for a more relaxed experience at the market and Santa's Castle.
- Take advantage of the guided wine tastings at the 'Christmas Terrace' to sample the renowned Vino Nobile di Montepulciano.
- Wear comfortable shoes as you'll be exploring the medieval village and market stalls, and check the weather forecast for appropriate layering.
- Allow ample time to explore both the market stalls and the various attractions within Santa's Castle, as there are many activities for children.
Frequently Asked Questions
What are the opening hours for the Montepulciano Christmas Market?
The market is generally open daily from 10:30 AM to 7:30 PM, with specific dates from November 16, 2025, to January 6, 2026. It's advisable to check the exact schedule for specific days, especially around holidays.
What activities are available for children at Santa's Castle?
Children can meet Santa Claus, write letters, participate in group games, enjoy magic shows, visit the kitchen and throne room, and play in the winter garden. Pony rides are also available for an extra fee.
Is there parking available for cars and campers?
Yes, there is parking information provided for cars and a designated camper parking area at Piazzale dello Sterro.
Can I buy gifts and food at the market?
Absolutely! The market features 70 wooden stalls selling Christmas ornaments, local crafts, seasonal delicacies, snacks, and hot beverages.
What is the price of admission for Santa's Castle?
Admission is free for children aged 0-2. For children aged 3-9, the ticket price is 8 Euros, and for adults and children over 10, it is 10 Euros. This includes most entertainment activities.
Always check the official website for the most current information.
We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly.