Deer District Holiday Market
Visitors can shop a curated lineup of local vendors and businesses set up outdoors on the plaza. The market features festive photo opportunities as well as seasonal food and beverage specials from Deer District establishments. Guests can also enjoy live performances from choirs, dance groups, school ensembles, cultural performers, and local musicians.
What to Expect
Free outdoor holiday market featuring local vendors, festive food, and entertainment.
Event Details
Ages
All ages
Neighborhood
Deer District
Timed Entry
No
Organizer
Deer District BID #53
Food & Drink
Deer District establishments offer seasonal food and beverage specials.
Local Insight & Ratings
Family Friendly
Best For
Local shoppers and holiday-market fans
Vibe
Festive and local
Energy Level
Moderate
Budget
Free
Photo Friendly
High
Weather Sensitivity
High
Location
Know Before You Go
- Tickets: Free to attend.
- Parking: Use the 5th Street Parking Structure (entry only from McKinley Avenue) or the Highland Structure on N 6th St. You can also reserve ahead on SpotHero.
Tips & Advice
- Reserve parking ahead with SpotHero, which offers rates up to 50% off drive-up parking near Deer District.
- If you're heading to the 5th Street Parking Structure, approach from McKinley Avenue, because that's the only way in.
- Use the official pick-up and drop-off spot on Juneau Avenue if someone is dropping you off or you're taking a rideshare.
- Dress warmly, because the vendors set up outdoors on the Plaza at Fiserv Forum.
- Check WisDOT's road conditions and traffic delays before you drive downtown, as Deer District recommends.
Special Events & Promotions
- The market is expanded this season, with more opportunities to shop local businesses and enjoy holiday experiences.
- Admission is free.
Quick Actions
Frequently Asked Questions
What's at the market?
A curated lineup of local vendors, festive photo spots and seasonal food and drink specials from Deer District establishments.
What's new this year?
The market is expanded for its second year, with more chances to shop local businesses and more holiday experiences.
How do I become a vendor?
Fill out the Holiday Market Vendor Application on the Deer District site.
Can my group perform?
Yes. Choirs, dance groups, school ensembles, cultural performers, local bands, musicians and holiday entertainers can apply through the Entertainment Application for the Deer District Holiday Showcase.
Where should I park?
Use the 5th Street Parking Structure, which you can only reach from McKinley Avenue, or the Highland Structure on N 6th St. The official pick-up and drop-off spot is on Juneau Avenue.
Tags
Website & Socials
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