Cocoa Crawl
Visitors can stop by participating retailers and restaurants to sample each business's unique spin on hot cocoa recipes. Guests can sip complimentary tastings while browsing downtown shops or stopping for lunch. Attendees also vote for their favorite recipe to crown the season's winner.
What to Expect
Sample complimentary hot cocoa creations and vote for the Golden Mug Trophy.
Event Details
Ages
All ages
Neighborhood
Downtown Midland
Timed Entry
No
Organizer
Midland Downtown Business Association
Food & Drink
Participating retailers and restaurants offer complimentary tastings of their own hot cocoa recipes, and visitors can stop for lunch.
Local Insight & Ratings
Family Friendly
Best For
Hot cocoa fans and downtown shoppers
Vibe
Festive and cozy
Energy Level
Moderate
Budget
Free
Photo Friendly
Moderate
Weather Sensitivity
Moderate
Location
Know Before You Go
- Tickets: Complimentary tasting.
- Hours: 12:00pm - 2:00pm.
Tips & Advice
- Stay downtown after the Midland Santa Holiday Parade, because the Cocoa Crawl starts right after it and warms you up after watching outdoors.
- Try cocoa at several stops before you vote, since your pick helps decide which business wins the Golden Mug Trophy.
- Plan to have lunch downtown during the crawl, since participating restaurants are serving cocoa alongside the shops.
- Dress for the weather, since you'll be outside for the parade before walking between downtown businesses for tastings.
Quick Actions
Frequently Asked Questions
What is the Cocoa Crawl?
It's an after-party following the Midland Santa Holiday Parade. Downtown retailers and restaurants each serve their own hot cocoa recipe for tasting.
Can I vote for my favorite cocoa?
Yes. Visitors vote for their favorite, and the winning business gets bragging rights for the season and the Golden Mug Trophy.
Can I shop or eat lunch while I'm there?
Yes. You can sample cocoa while you browse the shops or stop for lunch downtown.
Who puts on the Cocoa Crawl?
The Midland Downtown Business Association.
More Christmas Events Near Midland
More Christmas Events near Midland
Always check the official website for the most current information.
We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly. Christmas Events Near Me is an independent guide and isn't affiliated with the events we list.