Artistic rendering – Event may differ
Shine On Madison Holiday Celebration
Six-week community holiday celebration boosting downtown businesses.
About
Downtown Madison transforms into a winter wonderland for the 'Shine On Madison' celebration. This six-week event features a dazzling seasonal lighting ceremony, a festive Holiday Open House with shopping specials and live entertainment, and a fun Window Decor Scavenger Hunt. Visitors can also enjoy a Hot Cocoa Walk and a Cookie Walk, making it a perfect destination for holiday cheer and supporting local businesses.
Our Take
Family Friendly
Best For
Families, shoppers, holiday enthusiasts
Vibe
Festive, community-oriented, cheerful
Energy Level
Moderate
Budget
$$
Photo Friendly
Weather Sensitivity
Moderate
Special Events & Promotions
- Free coffee, hot chocolate, and cookies during the lighting ceremony (while supplies last)
- Shopping specials from downtown businesses during Holiday Open House
- Prizes for participating in the Window Decor Scavenger Hunt
- Gift cards available for purchase to support local businesses
Always check the official website for the most current information.
We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly.
Location
Event Details
Pricing
$$
Duration
Six weeks
Ages
All ages
Neighborhood
Downtown Madison
Timed Entry
No
Organizer
Madison's Central Business Improvement District (BID)
Practical Information
Parking
Information on parking in downtown Madison is available on their website.
Accessibility
The website offers accessibility features including adjustments for screen readers and a keyboard navigation menu.
Pet Policy
No pets allowed
Food & Drink
Free coffee, hot chocolate, and cookies available during the lighting ceremony; food and beverage vendors available during other events.
Quick Actions
Tips & Advice
- Arrive early for the Holiday Tree Lighting Ceremony to secure free coffee, hot chocolate, and cookies, as supplies are limited.
- Download the Downtown Madison Map & Guide PDF before your visit to easily navigate between events and participating businesses.
- Check the event schedule for specific dates and times for the Hot Cocoa Walk and Cookie Walk to maximize your tasting and decorating experiences.
- Consider using the Downtown Possibilities eGift Card for your holiday shopping, as it can be used at numerous participating downtown businesses.
- Keep an eye on the event's Facebook page for the most up-to-date information on carolers and other spontaneous holiday happenings.
Frequently Asked Questions
What is the 'Shine On Madison' celebration?
Shine On Madison is a six-week community event organized by Madison's Central Business Improvement District (BID) to increase visibility and traffic to downtown businesses during the holiday season.
Are there specific dates for the Holiday Open House?
Yes, the Holiday Open House takes place from November 28-30, featuring shopping specials, live music, and performances.
How do I participate in the Window Decor Scavenger Hunt?
Pick up a scavenger hunt card at the Downtown Visitor Center starting November 23rd. Find the hidden items in business window displays for a chance to win prizes.
Can I use a gift card at any business during the event?
The Downtown Possibilities eGift Card can be used at participating locations in the State St. and Capitol Square area. A list of participating locations is available online.
Is there parking available downtown?
Information regarding parking in downtown Madison is available on their website, which can help you plan your visit.
