Holiday Farmers' Market
Shoppers can browse more than 60 local vendors to fulfill their seasonal grocery and holiday food needs. The market exclusively showcases Wisconsin agriculturally related goods that have been actively produced by each participating vendor.
What to Expect
Bustling indoor market with over 60 local Wisconsin agricultural vendors.
Event Details
Ages
All ages
Neighborhood
Downtown Madison
Timed Entry
No
Organizer
Dane County Farmers’ Market
Food & Drink
Shop for seasonal groceries and holiday foods from vendors selling Wisconsin agricultural goods they actively produced.
Local Insight & Ratings
Family Friendly
Best For
Local-food and holiday grocery shoppers
Vibe
Bustling and festive
Energy Level
Moderate
Photo Friendly
Moderate
Weather Sensitivity
None
Location
Know Before You Go
- Parking: An on-site parking garage is available for a $5 fee. Metered parking is also available near the main entrance and on nearby streets; municipal and private parking ramps are in the vicinity. Ample bike parking is available at Monona Terrace.
- Accessibility: Monona Terrace is handicap accessible with elevators located on either end of the building.
- Pets: Pets are not permitted.
Tips & Advice
- Bring some cash, because every vendor accepts it, while only some take credit cards or payment apps like PayPal or Venmo.
- If you're cycling, bring a backpack, saddle bags or a bike trailer, and take the bike elevator from the Capital City Bike Trail up to the main floor.
- The market is closed November 28 and December 26, so plan your holiday grocery runs around the four Saturdays it is open.
- On December 5 the market stays open an extra hour, which leaves time to also visit the Fair Trade Holiday Festival next door.
- If you drive, enter from W. Wilson St. and bear right instead of going into the garage to reach the metered spots on either side of the main entrance.
Special Events & Promotions
- On December 5 the market stays open an extra hour so shoppers have time to visit the Fair Trade Holiday Festival next door.
Quick Actions
Frequently Asked Questions
What can I buy at the Holiday Market?
More than 60 vendors sell local food for the holidays. Everything is a Wisconsin agricultural product that the vendor produced themselves. Craft items aren't allowed.
Where can I park?
Monona Terrace has an on-site garage that charges a fee. If you come in from W. Wilson St. and bear right instead of entering the garage, you'll find metered spots on both sides of the main entrance. There are also municipal and private ramps nearby, plus plenty of metered street parking.
Can I bike to the market?
Yes. There's plenty of bike parking at Monona Terrace. A bike elevator takes you from the Capital City Bike Trail along the lake up to the main floor. Bring a backpack, saddle bags or a bike trailer to carry your groceries home.
Do vendors take cards?
Every vendor accepts cash. Some also take credit cards or apps like PayPal or Venmo. The market also takes part in the FoodShare program.
Is there a map showing where my favorite vendor is?
No. The market doesn't know which vendors are coming until that morning. Take a walk around, or call Market Management that morning to ask if your vendor is there and where they are.
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Always check the official website for the most current information.
We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly. Christmas Events Near Me is an independent guide and isn't affiliated with the events we list.