Illustration of a santa visit scene (High Point Holiday Festival Parade)
Other Christmas Activities

High Point Holiday Festival Parade

Visitors line the sidewalks of downtown High Point to watch a festive community procession travel along Main Street. The event features more than 100 entries, including colorful floats, marching bands, clowns, and beauty queens. The parade concludes with an appearance by Santa Claus to usher in the holiday season.

What to Expect

Annual holiday procession featuring more than 100 festive entries and Santa Claus.

Event Details

Duration

Approximately one and a half hours.

Ages

All ages

Neighborhood

Downtown High Point

Timed Entry

No

Organizer

Guilford Merchants Association

Local Insight & Ratings

Family Friendly

🎄 🎄 🎄 🎄 🎄 (5/5)

Best For

Families and holiday parade fans

Vibe

Festive and lively

Energy Level

Moderate

Photo Friendly

High

Weather Sensitivity

High

Location

Downtown High Point
High Point, NC

Know Before You Go

  • Hours: Begins at 3:00pm.
  • Parking: Parking is available at various businesses along the parade route and at downtown parking decks. Disabled persons can view from a reserved area in front of Sheraton Towers at 400 North Main Street.
  • Accessibility: A reserved viewing area for disabled persons is available in front of Sheraton Towers at 400 North Main Street.

Tips & Advice

  • Bring rain gear or warm layers, because the parade goes ahead rain or shine and there is no rain date.
  • Southbound Main Street traffic is rerouted an hour before the parade starts, so arrive and park early to avoid the detour.
  • Use the downtown parking decks or the business lots along the route, which are the parking options set aside for parade watchers.
  • Disabled guests can head to the reserved viewing area in front of Sheraton Towers at 400 North Main Street for a set-aside spot.
  • Plan on about an hour and a half on the curb, since the parade has more than 100 entries, with Santa at the very end.

Quick Actions

Frequently Asked Questions

How long does the parade last?

Plan on about an hour and a half.

Where should I park to watch?

You can park at businesses along the parade route or in the downtown parking decks.

Where's the best spot to watch from?

Anywhere along the route works well. Main Street and its sidewalks are wide, so the view is good all the way along.

Is there a viewing area for disabled guests?

Yes. Disabled guests have a reserved viewing area in front of Sheraton Towers at 400 North Main Street.

What happens if it rains?

There's no rain date. The parade goes ahead rain or shine.

Tags

paradesSanta visitsfamily friendlycommunity celebrationholiday traditionfestive decorationsholiday cheerseasonal activities

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Always check the official website for the most current information.

We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly. Christmas Events Near Me is an independent guide and isn't affiliated with the events we list.

Contributors & Updates

Last Updated: Oct 20, 2026
Original Submitter: Sep 17, 2025 The Christmas Events Near Me editorial team