Glow Christmas Festival: The Magic Toy Shop
Visitors explore an indoor holiday festival filled with over a million twinkling lights, themed displays, and festive photo opportunities. Activities include Glow Putt A-Round nine-hole mini golf, the Glow-comotive train, a virtual reality Santa's sleigh ride, and live stage entertainment. Guests can also browse artisan gifts at the Merry Maker's Market and enjoy seasonal food and drinks at the Merry Moose Pub.
What to Expect
Indoor Christmas festival featuring over a million lights and family attractions.
Event Details
Duration
On average, guests spend about 2 hours exploring, and may stay as long as they like.
Ages
All ages (18+ for Glow After Dark)
Neighborhood
Northeast Edmonton
Timed Entry
Yes
Organizer
Glow Edmonton
Food & Drink
The festival offers seasonal food, while the Merry Moose Pub serves Moose Milk, Christmas cocktails, specialty coffees, and seasonal hot chocolates.
Local Insight & Ratings
Family Friendly
Best For
Families with young children
Vibe
Festive and immersive
Energy Level
Moderate
Photo Friendly
High
Weather Sensitivity
None
Location
Know Before You Go
- Tickets: Daily admission starts at $17.99; adult, child and senior tickets are available; children 3 and under are free. Family Pass starts at $83.96 and includes entry for 2 adults and 3 children/seniors. Child/Senior tickets start at $17.99; children are ages 4–15 and seniors are 65+. Super Flex Pass is $34.99 and offers flexible ticket selection, anytime, any day. Plus fees and taxes. – Get tickets
- Parking: The Edmonton EXPO Centre features 3,800 parking stalls and is connected to an on-site light rail transit centre. The Edmonton Expo charges a parking fee; guests are encouraged to use the 73 Street entrance to avoid lineups at the 116 Ave entrance.
- Accessibility: The festival is wheelchair accessible and honors Access 2 cards.
- Pets: Only certified service dogs are permitted inside the show.
Tips & Advice
- Arrive on time for your ticket's time slot, because late entry depends on how full the festival is at that moment.
- Take the LRT or use the 73 Street parking entrance, which helps you avoid the lineups at the 116 Ave entrance.
- Use code EarlyJolly for the early bird discount during opening week, available only while quantities last.
- Book the Glow Without Limits session on December 12 if anyone in your group is sensitive to flashing lights, fog machines or loud sound effects.
- Pick up a Family Pass if you're two adults with three children or seniors, since it bundles entry for the whole group at a saving.
Special Events & Promotions
- Glow After Dark: an adults-only (18+) evening on Saturday, November 28 with festive drinks, music, shopping and photo ops. Separate ticket.
- Glow Without Limits: a quieter, sensory-friendly session on Saturday, December 12 with reduced crowds and lower sound levels. Special ticket, limited capacity.
- New in 2026: The Magic Toy Shop theme, plus Glow-A-Round Mini Golf and the Merry Moose Pub.
- Early bird discount for opening week with code EarlyJolly, while quantities last.
- Add a National Lampoon's Moose Mug souvenir to your Merry Moose Pub drink purchase, while supplies last.
Quick Actions
Frequently Asked Questions
How long should we allow?
Guests spend about 2 hours exploring on average, and you can stay as long as you like.
Is it good for kids?
Yes, it's built for families of all ages. There are measures in place to keep little escape artists safe, and the new mini golf suits all ages.
Is there anything sensitive guests should know?
The festival has bright and flashing lights, fog machines, and music and sound effects. The Glow Without Limits session offers reduced crowds, lower sound levels and a calmer setting.
What is there to eat and drink?
There's holiday food throughout. The new Merry Moose Pub serves Moose Milk, Christmas cocktails, specialty coffees and seasonal hot chocolates.
Where should we park?
The EXPO Centre has 3,800 parking stalls, and a parking fee applies. Use the 73 Street entrance to avoid lineups at 116 Ave, or take the LRT to the on-site transit centre.
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Always check the official website for the most current information.
We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly. Christmas Events Near Me is an independent guide and isn't affiliated with the events we list.