Illustration of a santa visit scene (Baptist Health Illuminate: A Conway Christmas Tradition)
Christmas Lights

Baptist Health Illuminate: A Conway Christmas Tradition

Visitors can celebrate the holiday season with live musical performances, kid-friendly activities, and family rides including a Ferris wheel and the Natural State Railway train. Children can craft a holiday keepsake at Santa's Workshop, play in the Snow Zone, and create a wish list at the Letters to Santa booth. The festivities also include photos with Santa and culminate in the lighting of the Conway Christmas tree.

What to Expect

Holiday celebration featuring a tree lighting, Santa visits, and Ferris wheel rides.

Event Details

Ages

All ages

Neighborhood

Downtown Conway

Timed Entry

No

Organizer

Conway Area Chamber of Commerce

Local Insight & Ratings

Family Friendly

🎄 🎄 🎄 🎄 🎄 (5/5)

Best For

Families with young children

Vibe

Festive and family-friendly

Energy Level

Moderate

Photo Friendly

High

Weather Sensitivity

Moderate

Location

Rogers Plaza
Conway, AR
72032

Know Before You Go

  • Hours: 3:00 - 7:00 pm; Santa is on site from 3:30 to 5:00 pm.

Tips & Advice

  • Download the fillable Santa letter before you go if you’d like to prepare your child’s wish list in advance.
  • Include a return address on letters sent to Santa so he can reply.
  • Budget for ride costs: the Ferris wheel is $5 per person, and the Natural State Railway train is $4 per ride.
  • Check the current schedule before choosing when to meet Santa, since the posted appearance times differ and the schedule may change.
  • Arrive before the 6 p.m. tree lighting to enjoy the earlier scheduled crafts, games, Santa activities, and live entertainment.

Special Events & Promotions

  • Illuminate celebrates Small Business Saturday.
  • North Pole Mailbox in Rogers Plaza through mid-December, with every letter that includes a return address answered by Santa.
  • Ferris Wheel and Mini Ferris Wheel open Wednesday through Sunday evenings for the rest of the season, dates to be announced.

Quick Actions

Frequently Asked Questions

What can kids do at Illuminate?

At Santa's Workshop kids can build a holiday keepsake. They can also play in the Snow Zone, write a wish list at the Letters to Santa booth, and get their picture taken with Santa.

Are the rides included?

No. The Ferris Wheel and the Natural State Railway train are paid for per person.

How does the evening end?

Illuminate ends with the lighting of the Conway Christmas tree.

Can kids send a letter to Santa after Illuminate?

Yes. A North Pole Mailbox stands in Rogers Plaza in front of the Chamber of Commerce building through mid-December. Santa answers every letter that includes a return address.

Can we ride the Ferris Wheel later in the season?

Yes. The Ferris Wheel and Mini Ferris Wheel run Wednesday through Sunday evenings during the holidays, and the exact opening and closing dates haven't been announced yet.

Tags

tree lightingSanta visitsfamily friendlycommunity celebrationholiday traditionFerris wheellive musicfestive atmosphere

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Always check the official website for the most current information.

We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly. Christmas Events Near Me is an independent guide and isn't affiliated with the events we list.

Contributors & Updates

Last Updated: Oct 20, 2026
Original Submitter: Sep 17, 2025 The Christmas Events Near Me editorial team