Make the most of your holiday season in Bryan with our guide. Whether you're a Bryan native or a holiday pilgrim, this guide reveals the city's seasonal soul.
Get into the festive spirit with Bryan's beloved Christmas Parade, where twinkling lights and colorful floats bring holiday joy to the streets. Experience the magic of illumination at Lights On! with its dazzling displays that light up the night sky. And Holiday Magic is something you definitely don't want to miss, offering a whimsical blend of family-friendly activities and enchanting holiday décor. See more details on these and other fun events and activities below!
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The Top Christmas Events in Bryan
See these and even more events listed below!Bryan Holiday Markets and Shopping
Downtown Bryan's First Friday
What to Expect:
Monthly celebration with a holiday twist
Description:
Downtown Bryan's First Friday takes on a festive flair for the holiday season. This monthly gathering amplifies its charm with seasonal touches, transforming the historic district into a winter celebration. Local shops extend their hours, offering unique gift ideas and holiday specials. The streets come alive with the sounds of carolers and street musicians performing holiday classics. Visitors can join a guided "Holiday History Walk" to learn about Bryan's yuletide traditions through the decades.
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Jingle Bell Market
What to Expect:
Curated holiday market featuring local artisans
Description:
The Jingle Bell Market in Bryan showcases the best of local craftsmanship and holiday cheer. This curated event brings together artisans from across the Brazos Valley, offering one-of-a-kind gifts and decorations. The market hums with activity as shoppers browse booths filled with handcrafted jewelry, artisanal foods, and unique holiday decor. Visitors can watch live demonstrations of traditional crafting techniques, connecting the present with the area's rich artistic heritage. You'll discover the perfect Texas-made presents for everyone on your list.
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Bryan Holiday Shows and Entertainment
Nutcracker Ballet
What to Expect:
Professional ballet performance of a holiday classic
Description:
The Nutcracker Ballet graces Bryan with its timeless elegance and holiday spirit. Professional dancers bring Tchaikovsky's masterpiece to life on stage, captivating audiences with their graceful movements and stunning costumes. The performance features elaborate sets that transport viewers to a world of sugar plum fairies and toy soldiers. This production honors the ballet's 130-year history while incorporating unique Texas touches in its staging. Attendees can participate in a pre-show "Meet the Dancers" event, gaining insights into the world of professional ballet.
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Bryan Other Holiday Activities
Bryan Christmas Parade
What to Expect:
Combines small-town charm with big holiday spirit
Description:
The Bryan Christmas Parade transforms the streets into a vibrant holiday spectacle. Floats adorned with twinkling lights glide through the historic downtown, showcasing the community's creativity and spirit. You'll spot local marching bands, vintage cars, and costumed characters delighting spectators of all ages. As a longstanding tradition since 1950, this parade embodies the heart of Bryan's holiday celebrations. Visitors can join in the fun by decorating their own "parade watching" spot along the route.
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Nearby Events
Lights On! (Downtown Bryan)
What to Expect:
Ceremonial lighting of downtown Bryan
Description:
Downtown Bryan bursts to life as thousands of lights illuminate the historic district. The annual "Lights On!" event marks the official start of the holiday season in this charming Texas town. Storefronts and lampposts sparkle with festive decorations, creating a picturesque scene. Stroll through the streets and admire the carefully preserved architecture dating back to the late 19th century. During the event, visitors can participate in a community sing-along of classic carols, adding their voices to the joyful atmosphere.
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Holiday Magic (College Station)
What to Expect:
Interactive holiday experiences for families
Description:
Holiday Magic in College Station brings families together for a day of seasonal cheer. This event offers a unique blend of activities, from cookie decorating workshops to reindeer games. The air fills with the aroma of freshly baked gingerbread as children craft their own edible houses. Explore the "Santa's Workshop" area, where little ones can create personalized gifts for loved ones. As a nod to the area's agricultural heritage, the event also features a special "Farm to Holiday Table" exhibit, showcasing local produce and holiday recipes.
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Christmas in the Park (College Station)
What to Expect:
Expansive outdoor holiday celebration
Description:
Christmas in the Park sprawls across College Station's scenic Stephen C. Beachy Central Park. This expansive outdoor celebration features larger-than-life light displays that illuminate the night sky. Visitors can hop aboard the miniature train for a tour of the twinkling wonderland. The event pays homage to Texas traditions with a special "Lone Star Christmas" area, complete with cowboy-themed decorations. You'll find local artisans demonstrating traditional crafts, offering a glimpse into the region's rich cultural heritage.
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Santa's Wonderland (College Station)
What to Expect:
Texas-sized Christmas attraction
Description:
Santa's Wonderland stands as the largest Christmas attraction in the Lone Star State. This expansive holiday destination in College Station boasts millions of lights creating dazzling displays across its sprawling grounds. Visitors can embark on a hayride through the "Trail of Lights" for a uniquely Texan holiday experience. The attraction pays tribute to the state's cowboy culture with its "Santa's Town" area, featuring Western-themed decorations and activities. Try your hand at lassoing a wooden reindeer or enjoy a cup of Texas-style hot chocolate by the campfire.