Miracle on Main Street Holiday Extravaganza
Downtown transforms into a winter wonderland featuring festive lights, holiday decorations, and decorated storefronts. Spectators can watch the parade showcase marching bands, cheerleaders, scout troops, floats, and Santa Claus as it travels along Park Avenue. The celebration continues with choral caroling, the lighting of the community Christmas tree at the Town Hall Bandstand, and visits with Santa and Mrs. Claus alongside children's crafts at the community center.
What to Expect
Parade, carol singing, Santa visits, and tree lighting in downtown Amherst.
Event Details
Ages
All ages
Neighborhood
Downtown Amherst
Timed Entry
No
Organizer
Main Street Amherst
Local Insight & Ratings
Family Friendly
Best For
Families with young children
Vibe
Festive and communal
Energy Level
Moderate
Photo Friendly
High
Weather Sensitivity
Moderate
Location
Know Before You Go
- Hours: Suggested dinner arrival around 5:00 p.m.; Madrigals perform at 5:45 p.m.; event begins at 6:00 p.m. and the parade steps off at 6:00 p.m. No end time is stated.
Tips & Advice
- Have dinner at a downtown Amherst restaurant first, then find your spot along Park Avenue before the parade leaves Marion L. Steele High School.
- Get to Town Hall before the parade starts to hear the Marion L. Steele High School Madrigals sing holiday favorites.
- Stay after the parade for carols at the Town Hall Bandstand, where Santa lights the community Christmas tree to start the holiday season.
- Take the kids to the Main Street Amherst Community Center afterward for crafts, local vendors and a visit with Santa and Mrs. Claus.
- Return your child's Jingle Bell Bus form and coloring sheet to Main Street Amherst by mid-November if your preschool to 3rd grader wants to ride.
Special Events & Promotions
- Amherst students in preschool through 3rd grade can ride the Jingle Bell Bus in the parade by returning a participation form and coloring sheet by mid-November.
Quick Actions
Frequently Asked Questions
Can my child ride in the parade?
Yes, if they're an Amherst student in preschool through 3rd grade. Kids ride the Jingle Bell Bus. Return the participation form and your child's finished coloring sheet to Main Street Amherst by mid-November.
Where should I watch the parade?
Anywhere along Park Avenue. The parade runs from Marion L. Steele High School to Town Hall.
What happens after the parade?
Everyone gathers at the Town Hall Bandstand for an opening prayer. The Marion L. Steele Madrigals lead Christmas carols, and then Santa lights the community Christmas tree.
Where can kids see Santa?
At the Main Street Amherst Community Center. Santa and Mrs. Claus are there, along with children's crafts and local vendors.
Can my business or group join the parade?
Yes. Fill out the Parade Participation Form. There's also a sponsorship form for businesses that want to support the event.
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Always check the official website for the most current information.
We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly. Christmas Events Near Me is an independent guide and isn't affiliated with the events we list.