Christmas Roundup: A Holiday Market
More than 135 merchants set up pop-up shops across over 200 booths in the North and South Exhibit Halls. Visitors can shop for holiday gifts, enjoy cocktails and snacks, and take in live entertainment. The event also features door prizes and a silent auction.
What to Expect
Holiday market benefiting educational programming at the Amarillo Museum of Art.
Event Details
Ages
All ages
Timed Entry
No
Organizer
AMoA Alliance
Food & Drink
Cocktails and snacks are available for purchase during the shopping market.
Local Insight & Ratings
Family Friendly
Best For
Holiday shoppers
Vibe
Festive and bustling
Energy Level
Moderate
Photo Friendly
Moderate
Weather Sensitivity
None
Tips & Advice
- Tickets are available at the on-site ticket booth, so purchase them there before entering the shopping halls.
- Allow time to explore both North and South Exhibit Halls, since more than 135 merchants fill over 200 booths.
- Wear comfortable shoes for browsing the two full exhibit halls and their many booths, which can involve plenty of walking.
- Save time for the silent auction and live entertainment alongside your holiday shopping.
Quick Actions
Frequently Asked Questions
What can I shop for?
More than 135 merchants set up pop-up shops in over 200 booths. It's a market for getting a head start on holiday shopping.
Where are the vendors set up?
Vendors fill two full halls, the North and South Exhibit Halls.
Is there more than shopping?
Yes. The weekend also has cocktails, entertainment, door prizes and a silent auction.
Who benefits from the market?
The Amarillo Museum of Art Alliance presents Christmas Roundup, and the proceeds go to the museum's educational programs. These include art classes, summer art camps, ArtSmart senior programming, school tours, outreach across 26 Texas Panhandle counties, the ArtSpace Interactive Gallery, lectures and artist talks.
How can merchants take part?
Merchants apply through the Merchant Application 2026 on the AMoA Alliance website.
More Christmas Events Near Amarillo
More Christmas Events near Amarillo
Always check the official website for the most current information.
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