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St. Jacobs Sparkles
St. Jacobs, ON
Thousands of twinkling lights and festive entertainment
About
Experience the magic of St. Jacobs Sparkles, a beloved holiday shopping event that transforms the village into a winter wonderland. Wander through streets adorned with thousands of twinkling lights, exploring unique shops and eateries. Enjoy festive entertainment, including live carollers and the chance to visit with Santa.
Our Take
Family Friendly
Best For
Families, couples, holiday shoppers
Vibe
Festive, charming, magical, community-oriented
Energy Level
Low to medium
Budget
Variable
Photo Friendly
High
Weather Sensitivity
Medium
Always check the official website for the most current information.
We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly.
Location
Event Details
Duration
Evening shopping hours
Ages
All ages
Schedule
Shop into the evening Thursday until 8pm, Fridays & Saturdays until 9pm. Free Horse and Trolley Rides Fridays & Saturdays 6-8pm, Sundays 1-3pm. Waterloo County Carollers Thursdays 6-8pm, Fridays 5-8pm, Saturdays 4-7pm, Sundays 2-4pm. Visit with Santa Saturdays & Sundays 1-4pm. Burn Barrels with the St. Jacobs Fire Department Fridays 5-8pm.
Featured Performers
- Waterloo County Carollers
Organizer
St. Jacobs Village BIA
Practical Information
Pet Policy
No pets allowed
Food & Drink
Unique shops and eateries
Quick Actions
Tips & Advice
- Arrive early on Fridays and Saturdays to enjoy the free horse and trolley rides before they become too popular, especially if you have children.
- Check the specific schedule for the Waterloo County Carollers and Santa's visits to plan your evening around their performances and meet-and-greets.
- Wear comfortable shoes as you'll be walking between the many unique shops and enjoying the festive atmosphere throughout the village.
- Consider visiting on a Thursday evening for a potentially less crowded experience while still enjoying the lights and many of the shops.
- Bring cash for any small purchases or treats from local vendors, as not all shops may accept cards.
Frequently Asked Questions
What are the main attractions at St. Jacobs Sparkles?
The event features thousands of twinkling lights, unique village shops and eateries, free horse and trolley rides, live carollers, visits with Santa, and burn barrels with the local fire department.
Are there specific times for the entertainment?
Yes, the Waterloo County Carollers perform on Thursdays, Fridays, and Saturdays, while Santa is available on Saturdays and Sundays. Horse and trolley rides are also scheduled for specific times on Fridays, Saturdays, and Sundays.
Is this event suitable for families?
Absolutely! With visits from Santa, festive rides, and a magical atmosphere, St. Jacobs Sparkles is designed to be enjoyable for all ages.
What are the shopping hours during the event?
Shops are open into the evening, with extended hours until 8pm on Thursdays and until 9pm on Fridays and Saturdays.
Is there a cost to attend St. Jacobs Sparkles?
The event itself is free to attend, and many activities like the carollers and visits with Santa are also complimentary. Individual shop purchases will vary.