Artistic rendering – Event may differ
2025 Shenzhen Online New Year Goods Festival
The 2025 Shenzhen Online New Year Goods Festival concluded successfully, offering a month-long celebration of festive shopping. This event connected major e-commerce platforms and brands, creating engaging new consumption scenarios. Shoppers explored a wide range of products, from local specialties and smart home appliances to international goods from Belt and Road countries, all while experiencing the rich tapestry of Chinese traditional culture.
What to Expect
Online New Year Goods Festival with international product zones
Know Before You Go
- Tickets: $$
- Pets: Not specified
Other Christmas Events Near Shenzhen
Local Insight & Ratings
Family Friendly
Best For
Online shopping, festive deals, international goods
Vibe
Commercial, festive, digital
Energy Level
Low
Budget
$$
Photo Friendly
Weather Sensitivity
None
Special Events & Promotions
- New Year Refresh Shopping
- Digital Commerce Welcomes Spring Shopping
- Silk Road Quality Goods Shopping
- Trade-in programs
- Integration of Intangible Cultural Heritage
Location
Event Details
Duration
One month
Ages
All ages
Timed Entry
No
Organizer
Ministry of Commerce of the People's Republic of China
Food & Drink
Festive food and beverages available
Quick Actions
Tips & Advice
- Explore the 'Silk Road Quality Goods' sections for unique international items that can make your New Year gifts stand out.
- Look for 'trade-in' promotions, especially on electronics and home appliances, to get better value on your purchases.
- Check out the various e-commerce platforms like JD.com, Tmall, and Douyin for diverse deals and live streaming events.
- Keep an eye out for promotions integrating traditional Chinese culture and 'Guochao' elements for a unique shopping experience.
- Consider purchasing local Shenzhen specialties and brands for authentic gifts that support regional businesses.
Frequently Asked Questions
What were the main themes of the 2025 Shenzhen Online New Year Goods Festival?
The festival revolved around 'Digital Commerce Welcomes Spring Shopping', 'New Year Refresh Shopping', and 'Silk Road Quality Goods Shopping', aiming to create immersive and experiential new consumption scenarios.
Which product categories were most popular during the festival?
The top three physical product categories were communication equipment, daily necessities, and cultural and office supplies. Agricultural product retail also saw significant sales.
Were there opportunities to purchase international goods?
Yes, the 'Silk Road Quality Goods Shopping' theme featured dedicated zones with products from countries like Thailand, Malaysia, and Russia, offering global choices for New Year shopping.
What role did traditional culture play in the event?
The festival integrated intangible cultural heritage and traditional festival elements, promoting 'Guochao' (national trend) and allowing consumers to experience Chinese culture while shopping.
Which major platforms and businesses participated in the event?
Over 30 key platforms and enterprises participated, including Tmall, Douyin E-commerce, JD.com, Suning.com, and retailers like Rainbow Department Store and Wanda Plazas.
Always check the official website for the most current information.
We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly.