Artistic rendering – Event may differ
Ford Holiday River Parade
Illuminated floats themed around iconic holiday movies on the River Walk.
About
The 44th Annual Ford Holiday River Parade transforms the San Antonio River Walk into a dazzling spectacle of holiday cheer. This cherished tradition features 27 illuminated floats and 5 entertainment floats, all themed around 'Merry Movie Magic' and showcasing iconic holiday films. Over 100,000 lights will brighten the River Walk, creating a truly magical atmosphere. Join Santa and Mrs. Claus for this unforgettable event that officially kicks off the holiday season.
Our Take
Family Friendly
Best For
Families, couples, holiday enthusiasts
Vibe
Festive, magical, traditional, celebratory
Energy Level
Moderate
Budget
$$
Photo Friendly
Weather Sensitivity
High
Special Events & Promotions
- Ticket + Dinner Packages available
- Free viewing area on a first-come, first-served basis
- Group ticket inquiries available
- Private viewing party hosting inquiries available
Always check the official website for the most current information.
We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly.
Location
Event Details
Pricing
$$
Duration
Starts at 6 PM
Ages
Children aged 2 years or older require a ticket.
Neighborhood
River Walk
Timed Entry
Yes
Organizer
Visit San Antonio
Practical Information
Parking
Parking information is not explicitly detailed, but attendees are advised to check dinner packages which may include parking options. Free viewing areas are available along the route.
Accessibility
ADA tickets are available in specific sections including Tobin Center for Performing Arts, Hotel Valencia, Main Plaza, International Building, Hugman’s Oasis, Homewood Suites, Briscoe Western Art Museum / Venue Villita, Arneson River Theatre, and Alamo Street Bridge.
Pet Policy
No pets allowed (service animals welcome)
Food & Drink
Many River Walk restaurants offer dinner packages that can be combined with the parade experience.
Quick Actions
Tips & Advice
- Consider booking a dinner package with a River Walk restaurant for a convenient and enjoyable viewing experience.
- Arrive early to secure a spot in the free viewing area, as it is first-come, first-served.
- Note that strollers, ice chests, and carriers are not permitted on the River Walk during the event.
- Check the specific seating sections for ADA accessibility if needed, as options are available at various points along the route.
- Tickets are non-refundable and cannot be exchanged, so ensure your purchase is final.
Frequently Asked Questions
What is the theme of the 2025 Ford Holiday River Parade?
The theme for the 2025 parade is 'Merry Movie Magic,' featuring floats inspired by iconic holiday films.
Are there free viewing areas available?
Yes, a free viewing area is available on the east side of the River Walk between Pecan Street and Richmond Avenue, on a first-come, first-served basis.
What is the age requirement for tickets?
Children aged 2 years and older will require a ticket to attend the parade.
Can I bring a stroller or ice chest?
No, strollers, ice chests, and carriers are not allowed on the River Walk for this event.
Where can I purchase tickets?
Tickets can be purchased online through the provided link.
