It’s a Wonderful Life Holiday Festival
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Artistic rendering – Event may differ

It’s a Wonderful Life Holiday Festival

Experience the magic of the holidays at the 'It's a Wonderful Life Holiday Festival' in Rochester's South Wedge neighborhood. This free event offers a delightful mix of local artisan vendors, live music, and festive food and drinks. Families can enjoy children's activities, a special visit with Santa, and even purchase Christmas trees and wreaths, with proceeds supporting the local business association.

What to Expect

Free holiday festival with Santa and local vendors

Know Before You Go

  • Tickets: FREE
  • Pets: No pets allowed

Other Christmas Events Near Rochester

Local Insight & Ratings

Family Friendly

🎄 🎄 🎄 🎄 🎄 (5/5)

Best For

Families and holiday shoppers

Vibe

Festive and community-oriented

Energy Level

Low to medium

Budget

$

Photo Friendly

📷 📷 📷 📷 📷 (4/5)

Weather Sensitivity

Medium

Special Events & Promotions

  • Mitten Drive for Center for Youth Services
  • Christmas trees and wreaths for sale with proceeds to BASWA
  • Business specials from local shops
  • Visit with Santa
  • Christmas Karaoke
  • Santa's S'mores Station

Tags

community celebrationfamily friendlySanta visitsfood truckslocal artisansholiday shoppingfree eventseasonal activitiesfestive foodholiday tradition

Location

South Wedge Neighborhood
357 Gregory St.
Rochester, NY
14620

Event Details

Duration

5 hours

Ages

All ages

Neighborhood

South Wedge

Timed Entry

No

Organizer

Business Association of the South Wedge (BASWA)

Food & Drink

Food and beverage from local eateries & food trucks

Quick Actions

Tips & Advice

  • Arrive early to secure a parking spot, as the event is free and popular, and explore the vendor locations across multiple businesses in the South Wedge.
  • Bring a donation of mittens or gloves for the Center for Youth Services drive to help keep local youth warm this season.
  • Check out the specific business specials offered by local shops like Abundance Co-op, Boulder Coffee, and Hedonist Chocolates for great deals.
  • Don't miss the opportunity to purchase Christmas trees and wreaths from Historic Houseparts, with all proceeds supporting BASWA's future events.
  • Stay updated on specific musical performances and children's activity details as they are announced closer to the event date.

Frequently Asked Questions

What is the admission price for the festival?

Admission to the 'It's a Wonderful Life Holiday Festival' is completely free for all attendees.

Where can I find the arts and craft vendors?

Arts and craft vendors will be located at The Historic German House, Lux Lounge, Star Alley Park, Postler & Jaeckle, and TRU Yoga.

What kind of food and drinks will be available?

Attendees can expect a variety of food and beverages from local eateries and food trucks, offering festive options for everyone.

Are there activities for children?

Yes, there will be children's activities, including crafts and a special visit with Santa Claus.

How can I support the event or the community?

You can support the event by purchasing Christmas trees and wreaths, with proceeds going to BASWA. Additionally, consider donating mittens or gloves for the Center for Youth Services mitten drive.

Always check the official website for the most current information.

We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly.

Contributors & Updates

Last Updated: Oct 29, 2025
Original Submitter: Sep 17, 2025 The Christmas Events Near Me editorial team

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