Artistic rendering – Event may differ
Oh Bej! Oh Bej! Christmas Market
Historic Milanese Christmas market with unique chestnut strings.
About
Immerse yourself in Milan's beloved 'Oh Bej! Oh Bej!' Christmas market, a tradition spanning over five centuries. Held annually around December 7th, this festive event transforms the areas around Castello Sforzesco into a vibrant marketplace. Discover unique gifts, from local crafts and traditional sweets to artisan metalwork and smoked chestnuts. It's the perfect place to soak up the holiday atmosphere and find special treasures.
Our Take
Family Friendly
Best For
Holiday shopping, cultural experiences, families
Vibe
Festive, traditional, bustling
Energy Level
Medium
Budget
FREE
Photo Friendly
Weather Sensitivity
Low
Special Events & Promotions
- The most traditional and popular event of the Sant’Ambrogio week in Milano.
- Celebrates the patron saint of the city.
- Features over five centuries of history.
Always check the official website for the most current information.
We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly.
Location
Event Details
Pricing
FREE
Duration
4 days
Ages
All ages
Neighborhood
Castello
Timed Entry
No
Organizer
YesMilano Convention Bureau
Practical Information
Pet Policy
No pets allowed
Food & Drink
Traditional sweet treats available, including Panettone.
Quick Actions
Tips & Advice
- Arrive early, especially on weekends, to experience the market at its most vibrant before the largest crowds gather.
- Be sure to try the 'Firunatt' or 'Firòn', traditional strings of smoked chestnuts, a unique local delicacy.
- Wear comfortable shoes as you'll be doing a lot of walking around the extensive market area near Castello Sforzesco.
- Keep an eye out for handcrafted items like wrought iron, copper, and brassware, perfect for unique holiday gifts.
- Savor a warm drink and a slice of Panettone, a quintessential Milanese treat, to fully embrace the festive atmosphere.
Frequently Asked Questions
What is the origin of the name 'Oh Bej! Oh Bej!'?
The name 'Oh Bej! Oh Bej!' is believed to come from the Milanese dialect, meaning 'Oh beautiful, Oh beautiful!', a cry of joy from children seeing the enticing products. Another version links it to the gifts brought by Giannetto Castiglioni in 1510.
What kind of items can I expect to find at the market?
You can find a wide variety of items including local crafts, traditional sweets, toys, flowers, books, prints, honey, and artisan-made wrought iron, copper, and brassware.
Is there food and drink available at the market?
Yes, traditional sweet treats like Panettone are available, and it's a great opportunity to enjoy a warm drink while browsing.
What are the opening hours?
The market is open daily from 8:30 AM to 9:00 PM.
Is there an entrance fee?
No, admission to the 'Oh Bej! Oh Bej!' Christmas market is free.
