Artistic rendering – Event may differ
Fiera degli Oh Bej! Oh Bej! - Milan
Milan's oldest Christmas market
About
Step into Milan's oldest Christmas market, the Fiera degli Oh Bej! Oh Bej!, a cherished tradition since the 13th century. Held annually around Saint Ambrose's Day, this vibrant fair sprawls before the iconic Castello Sforzesco, offering a delightful array of bric-a-brac, antiques, toys, and festive Christmas decorations. It's a perfect opportunity to find unique gifts and soak in the historic holiday spirit of Milan.
Our Take
Family Friendly
Best For
Holiday shopping, cultural experience, family outings
Vibe
Festive, traditional, bustling, historic
Energy Level
Moderate
Budget
$
Photo Friendly
Weather Sensitivity
Low
Special Events & Promotions
- Traditional Christmas market dating back to the 13th century
- Held annually around Saint Ambrose's Day
Always check the official website for the most current information.
We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly.
Location
Event Details
Pricing
FREE
Duration
4 days
Ages
All ages
Neighborhood
Castello Sforzesco area
Timed Entry
No
Organizer
Italy by Events
Practical Information
Pet Policy
No pets allowed
Food & Drink
Local food products available
Quick Actions
Tips & Advice
- Arrive early, especially on weekend days, to experience the market at its most vibrant before it gets too crowded.
- Be prepared for a wide variety of goods; it's a great place to find unique, handcrafted gifts and vintage items.
- While the event is named after Milan, it's a significant draw for visitors from across Italy and abroad, so expect a lively international atmosphere.
- Keep an eye out for traditional Milanese treats and seasonal delicacies among the food stalls.
- Check the official website closer to the date for any updates on specific opening hours or confirmed dates, as sometimes not all dates are finalized far in advance.
Frequently Asked Questions
What is the origin of the name 'Oh Bej! Oh Bej!'?
The name 'Oh Bej! Oh Bej!' comes from the Milanese dialect exclamation 'O belli! O belli!' (Oh beautiful! Oh beautiful!), which the children supposedly shouted in joy when Giannetto Castiglione brought them sweets and toys in 1510.
Where was the market held historically?
Historically, the fair was held in Piazza dei Mercanti. In 1886, it moved to the area near the Basilica of Sant'Ambrogio, where it remained for 120 years until 2006, when it was relocated to its current site near Castello Sforzesco.
Is this event suitable for children?
Yes, the Fiera degli Oh Bej! Oh Bej! is considered family-friendly, with toys and a festive atmosphere that appeals to all ages.
What kind of items can I expect to find at the market?
Visitors can expect to find a diverse range of items including bric-a-brac, small antiques, modern collectibles, toys, Christmas decorations, and local food products.
Is there an entrance fee for the market?
No, admission to the Fiera degli Oh Bej! Oh Bej! is free.
