Artistic rendering – Event may differ
32nd Annual Holiday Stroll 'All Is Bright'
Annual holiday tradition with a lit parade and Santa's workshop.
About
Experience the magic of the 32nd Annual Holiday Stroll 'All Is Bright' in downtown Marshalltown. This beloved tradition transforms the city center into a winter wonderland with a festive lit parade, enchanting carriage rides, and a bustling Christmas Craft Village. Visitors can meet Santa, enjoy live music, and explore decorated storefronts. Don't miss the Festival of Trees and a variety of family-friendly activities, including cookie decorating and a kids' carnival, making it a perfect kickoff to the holiday season.
Our Take
Family Friendly
Best For
Families, holiday shoppers, community event enthusiasts
Vibe
Festive, community-oriented, cheerful
Energy Level
Moderate
Budget
$
Photo Friendly
Weather Sensitivity
Moderate (some activities are indoors)
Special Events & Promotions
- Holiday Window Competition
- Festival of Trees auction
- Santa's Workshop with cookies and drinks
- Kids Carnival with games and prizes
- Freewill donation suppers and cookie walks
- Christmas Craft Village shopping
- Cookie decorating kits available for purchase
Always check the official website for the most current information.
We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly.
Location
Event Details
Pricing
$
Duration
Main event: 4 hours (4 PM - 8 PM); Festival of Trees & Craft Village: 8 hours (12 PM - 8 PM)
Ages
All ages
Neighborhood
Downtown Marshalltown
Timed Entry
No
Featured Performers
- Hudson Lourenço-Feld (organist)
- Josh Grimes (pianist)
- Community Handbell Choir
- Bobcat Academy
- Miller MS Jazz Band
- The Back Row Boys
- Marshalltown Men's Chorus
- The Holiday Troubadours
Organizer
Marshalltown Main Street / MCBD
Practical Information
Accessibility
Masks or facial coverings are optional for all attendees for Stroll Events. Stay home if you are not feeling well. Abide by each business's safety practices.
Pet Policy
No pets allowed (service animals welcome)
Food & Drink
Cookies, drinks, hot dogs, pasta supper, homemade desserts, beverages, popcorn, hot chocolate, cookies/bars, mulled wine, festive food, festive treats.
Tips & Advice
- Arrive early, especially for the Lit Holiday Parade at 5:30 PM, as Main Street can get crowded.
- Check the schedule for specific times for Santa's Workshop (6-8 PM) and the Kids Carnival (5:30-7 PM) to maximize your family's fun.
- Bring canned goods for admission to the Elim Lutheran Church holiday concert, supporting a good cause.
- The Christmas Craft Village and Festival of Trees open earlier at 12 PM, offering extra time for shopping and browsing before the main evening festivities.
- Consider parking a few blocks away from Main Street to avoid congestion, especially closer to the parade route.
Frequently Asked Questions
What is the main focus of the Holiday Stroll?
The Holiday Stroll is an annual tradition focused on celebrating the holiday season with a variety of activities in downtown Marshalltown, including shopping, entertainment, and family-friendly fun.
Are there opportunities to purchase gifts?
Yes, the Christmas Craft Village and various downtown businesses offer a wide selection of handmade crafts, artisanal goods, and holiday gifts.
What are the timings for the main event activities?
Most main event activities, including carriage rides and Santa's Workshop, run from 4 PM to 8 PM on November 23rd.
Is there food available at the event?
Yes, there are numerous food and drink options, including a hotdog supper, pasta supper, cookies, hot chocolate, popcorn, and treats from various vendors and churches.
What is the 'Lit Holiday Parade'?
The Lit Holiday Parade is a highlight of the event, featuring illuminated floats and participants that parade down Main Street starting at 5:30 PM.
