Artistic rendering – Event may differ
Holiday Promenade
Annual free holiday celebration with trolley service and drone show.
About
The 23rd Annual Holiday Promenade transforms Des Moines' Historic East Village into a winter wonderland every Friday from late November to mid-December. This free, family-friendly celebration features a magical tree lighting ceremony, visits with Santa and Mrs. Claus, live music from marching bands, and unique artist-decorated storefronts. Explore the festive atmosphere with scavenger hunts, craft activities, and special story times, culminating in a dazzling holiday drone show.
Our Take
Family Friendly
Best For
Families and couples
Vibe
Festive and cheerful
Energy Level
Moderate
Budget
$
Photo Friendly
Weather Sensitivity
High
Special Events & Promotions
- Artist window decorating contest
- Scavenger hunt with prizes
- Model train display and crafts
- Free admission ice skating on finale night
- Holiday drone show
Always check the official website for the most current information.
We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly.
Location
Event Details
Pricing
FREE
Duration
5-8 p.m. each Friday
Ages
All ages
Neighborhood
Historic East Village
Timed Entry
No
Featured Performers
- Roosevelt Marching Band
- Betrunken Messing
Organizer
Greater Des Moines Partnership and Historic East Village Neighborhood Association
Practical Information
Pet Policy
Service animals welcome
Food & Drink
East Village retailers, restaurants and attractions are encouraged to stay open. Festive food and warm beverages are available.
Tips & Advice
- Arrive early on Friday evenings, especially for the Tree Lighting Ceremony, as popular spots near Brenton Skating Plaza can fill up quickly.
- Check the weekly schedule for specific Santa and Mrs. Claus locations, as they move between different venues each night.
- Wear comfortable shoes for exploring the Historic East Village; the trolley is great for longer distances, but much of the charm is found by walking.
- Download the Holiday Promenade map beforehand to easily locate participating businesses and event areas.
- Be prepared for changing weather conditions; dress in layers and consider bringing a portable seat for story times or performances.
Frequently Asked Questions
What is the Holiday Promenade?
The Holiday Promenade is a free, annual holiday celebration held every Friday evening in Des Moines' Historic East Village, featuring festive activities, entertainment, and shopping.
Is there a cost to attend?
No, the Holiday Promenade is a free event with many activities, including free admission to Brenton Skating Plaza on the finale night.
What kind of entertainment can I expect?
Expect live music from marching bands and local musicians, special story times with Mrs. Claus, and a holiday drone show.
Can I bring my pet?
While pets are not explicitly mentioned as allowed, service animals are welcome.
Where can I find more information about specific weekly events?
The event details page provides a weekly breakdown of activities, including specific times and locations for Santa visits, story times, and entertainment.
