Artistic rendering – Event may differ
Tuborg Julebryg
Denmark's most sold Christmas beer with its own 'J-dag' tradition
About
Tuborg Julebryg, Denmark's best-selling Christmas beer since 1981, marks the start of the holiday season with its own tradition, J-dag. This dark, strong lager is a beloved staple for festive gatherings and cozy December evenings, featuring a caramelized malt sweetness with a slight aftertaste and aromas of licorice, baked goods, and roasted nuts.
Our Take
Family Friendly
Best For
Adults
Vibe
Festive
Energy Level
Low
Budget
$$
Photo Friendly
Weather Sensitivity
None
Special Events & Promotions
- J-dag celebration marking the release of the Christmas beer
Always check the official website for the most current information.
We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly.
Location
Event Details
Pricing
$$
Duration
Seasonal
Ages
18+
Timed Entry
No
Organizer
Tuborg
Practical Information
Pet Policy
No pets allowed
Food & Drink
Festive food and warm beverages available
Tips & Advice
- Look for the official 'J-dag' release event in November to be among the first to enjoy Tuborg Julebryg.
- Pair Tuborg Julebryg with traditional Danish Christmas foods like 'flæskesteg' (roast pork) or 'ribsben' (pork ribs) for an authentic experience.
- While the beer is available throughout December, its release marks the unofficial start of the Christmas season for many Danes.
- The beer's flavor profile makes it a great accompaniment to rich, hearty holiday meals.
- Consider trying it alongside gingerbread or other festive baked goods for a complementary taste experience.
Frequently Asked Questions
What is J-dag?
J-dag is the unofficial holiday marking the release of Tuborg Julebryg, celebrated by many Danes as the start of the Christmas season.
When is Tuborg Julebryg typically released?
Tuborg Julebryg is traditionally released in early November each year.
What are the tasting notes for Tuborg Julebryg?
It has a clear chestnut-brown color, a caramelized malt sweetness with a slight aftertaste, and aromas of licorice, baked goods, and roasted nuts.
What is the alcohol percentage of Tuborg Julebryg?
Tuborg Julebryg has an alcohol percentage of 5.6%.
Is Tuborg Julebryg available year-round?
No, Tuborg Julebryg is a seasonal beer, only available from its release in November until the end of December.
