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Christmas Preview
Chico, CA
Community-wide holiday kickoff with merchant specials and street entertainment.
About
Experience the magic of the holiday season at Downtown Chico's beloved Christmas Preview! Since 1978, this cherished tradition has officially kicked off the festive spirit with downtown merchants rolling out the red carpet. Discover debut holiday offerings, marvel at dazzling decorations, and enjoy a vibrant atmosphere filled with entertainment. Strolling carolers, festive street activities, and a special visit from Santa Claus for memorable photos make this an essential celebration for all ages.
Our Take
Family Friendly
Best For
Families, shoppers, community members
Vibe
Festive, community-oriented, cheerful
Energy Level
Moderate
Budget
Varies (Free Entry, Shopping Costs Vary)
Photo Friendly
High
Weather Sensitivity
Low
Always check the official website for the most current information.
We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly.
Location
Event Details
Pricing
Open to the public
Duration
4 hours
Ages
All ages
Schedule
Sunday, November 23, 2025 | 4:00-8:00 p.m.
Featured Performers
- Andrew Burcutt
- Maddy Taylor
- Grinch
- Kinetics Dance Academy
- BellySutras
- Trinity Accordian Group
- Mars Robinson
- Skylar Wondrusch
- Christian Fiddlers
- Chico Community Ballet
- Michael Taylor
- Sounds of the Valley Chorus
- Chico Community Band
- Kinetics Cheer/Dance
- Reece Thompson
- Blue Santa
Organizer
Downtown Chico Business Association
Practical Information
Parking
Maps & Parking available at https://www.downtownchico.com/maps-and-parking.htm
Pet Policy
Service animals only
Food & Drink
Food trucks and beverage vendors available on-site, including hot chocolate, festive drinks, and sweet treats.
Quick Actions
Tips & Advice
- Arrive early to take advantage of the best shopping deals and to secure a spot for Santa photos, as popular times can fill up quickly.
- Wear comfortable shoes as you'll be exploring various downtown streets and businesses; consider layers as the event runs into the evening.
- Check the event schedule upon arrival for specific performance times and locations of your favorite entertainers and activities.
- Bring cash for smaller vendors and food trucks, although many businesses will accept cards.
- Utilize the designated parking areas and be aware of street closures to plan your route efficiently.
Frequently Asked Questions
What kind of entertainment can I expect?
The event features a diverse range of entertainment, including live music from various local artists and groups, dance performances by Kinetics Dance Academy and Chico Community Ballet, and caroling by the Sounds of the Valley Chorus.
Are there opportunities for children?
Yes, children can enjoy a special visit with Santa Claus for photos, balloon twisting by Michael Taylor, and face painting at the Chico Ice Rink.
What are the parking arrangements?
Parking information and maps are available on the Downtown Chico website. Be aware that several streets will be closed for the event, so plan your route accordingly.
Can I bring my pet?
The event is generally for all ages, but specific pet policies may vary by individual business. Service animals are typically welcome.
What if I want to shop at multiple stores?
Many downtown merchants are participating with special offers and debut holiday items. It's a great opportunity to explore the shops and find unique gifts while enjoying the festive atmosphere.